Digital Marketing Officer

VACANCY                                                                   

JOB TITLE                        : DIGITAL MARKETING OFFICER

JOB LEVEL                       : C4

SALARY RANGE              : Total Annual Package (CTC)– R564,055.00 - R663,594.00

LOCATION                       : ICASA (Head Office – Eco Park, Centurion)

POSITION STATUS          : Permanent

Purpose of the job                                                                                                                

To implement all aspects of ICASA's digital marketing strategy to increase ICASA brand awareness and build stronger relationships with the Authority's stakeholders. To collaborate with internal stakeholders to align messaging and campaigns with the set organisational objectives. To actively contribute to the ICASA’s digital transformation efforts by integrating modern tools and practices into workflows and campaigns.

Key Outputs: The successful candidate will report to the Senior Manager: Communications and International Relations, and their responsibilities will include:

·         Strategy and Policies - Implement the digital marketing strategy and guiding policies.

·         Website - Timeous updating of the website content (media statements and announcements and ensure linkages on social media platforms

·         Social Media Management - Manage and maintain the organisation's social media presence across various platforms including Facebook, Twitter, LinkedIn, Instagram, or others. Develop                    social media strategies, create engaging content, monitor audience engagement, and respond to comments or inquiries.

·         Email Marketing Advertising - Coordinate the Authority’s online advertising, regularly reviewing and amending keywords and ad groups to optimise performance.

·         Analytics and Reporting: Utilise web analytics tools, such as Google Analytics, to track and analyse digital marketing performance.

·         Community Management - Keep abreast of developments in the digital space.

·         Content creation and design - Develop high-quality and engaging content for digital platforms, including website, social media, blogs, videos, infographics, etc. using graphic design software           such as Adobe Illustrator, or Canva ensuring that the graphics are on-brand, and tailored for various digital platforms.

·         Collaboration – Work closely with cross functional teams to promote the use of digital marketing to promote ICASA amongst stakeholders.

Qualifications and Experience: ● National Diploma in digital marketing, communications, brand management or equivalent (NQF Level 6) ● A degree in digital marketing, communications, brand management or equivalent (NQF Level 7) would be an added advantage ● 2 - 3 years’ work experience in digital marketing ● 2+ year’s knowledge of effective social media techniques● 3+ years’ knowledge of marketing and brand management would be an added advantage.

Key Competencies and Attributes: ● Analytical thinking ● Strong writing skills with the ability to produce compelling copy ● Proofreading and editorial skills with a good eye for detail ● Strong analytical and ICT skills ● Ability to work on multiple projects at the same time ● Ability to work as part of a team and individually ● Excellent time management and prioritisation skills ● Experience in writing content for a website ● Google Analytics and SEO experience ● Experience in managing social media and related campaigns ● Experience in email, AdWords and/or display advertising campaigns ● Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate, Experience in using graphic design software such as Adobe Illustrator, or Canva or equivalent.

ICASA is committed to the achievement and maintenance of diversity and equity in employment

·      If you do not hear from us within three months of the closing date, please regard your application as unsuccessful.

·      Applications received after the closing date will not be considered.

·      It is the applicant`s responsibility to have foreign qualifications evaluated by the South African Qualifications Authority (SAQA).

·      It is also the responsibility of the applicant to obtain evaluation and certification of the Recognition for Prior Learning (RPL).

·      Only candidates who meet the requirements should apply

·      ICASA actively pursues the sourcing of persons with disabilities

·      ICASA reserves the right not to make an appointment.

·      Appointment is subject to getting a positive security clearance, verification of the applicants documents (Qualifications), and reference checks.

·      Correspondence will be entered into with shortlisted candidates only.

·      CVs from Recruitment Agencies will not be accepted.